Client wished to have a fun and engaging website for visitors of all ages.  A bright color palette was used as well a cartoon-like version of "Jake" (the main character of Life is Good).

The owner of the store (located in Rockwall, TX) is an avid golfer and participates on the LPGA tour, hence the opening animation depicting a jake "the golfer" character.

Client has since moved to another version of the website.